MARKETING OPERATIONS SR. MANAGER
Company: Verint Systems
Location: Denver
Posted on: September 24, 2024
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Job Description:
At Verint, we believe customer engagement is the core of every
global brand. Our mission is to help organizations elevate Customer
Experience (CX) and increase workforce productivity by delivering
CX Automation. We hire innovators with the passion, creativity, and
drive to answer constantly shifting market challenges and deliver
impactful results for our customers. Our commitment to attracting
and retaining a talented, diverse, and engaged team creates a
collaborative environment that openly celebrates all cultures and
affords personal and professional growth opportunities. Learn more
at www.verint.com .Overview of Job Function:Verint is looking for a
Senior Manager of Marketing Operations to join the Global Marketing
Operations team. The Senior Manager will report directly to the
Marketing Operations Senior Director. The Senior Manager will work
closely with the Marketing Operations team to ensure a seamless
request to execution process, managing requests from the Americas
Demand Generation team, and Analytical Marketing team. The Senior
Manager will work to ensure that marketing technologies are
leveraged to their fullest extent. The Senior Manager will
participate in project planning and will support the team as the
professional go-to leader on day-to-day issues and will play a key
role in ongoing and ad-hoc reporting.Principal Duties and Essential
Responsibilities:Marketing Technology: translate business needs
into clear actionable plans for the relevant tool.WrikeMaintain the
marketing spaces and requests processes between Marketing
Operations and the AMER Programs Marketing team to ensure full
alignment, while also taking into consideration any other teams
impacted (such as Digital and Growth teams).Support the marketing
automation campaigns needs required by Analytical Marketing,
Americas Program Marketing, social & paid campaigns, and website
(Verint.com) via Wrike.Ensure structure of requested global and
cluster campaign email series and related assets are in alignment
with global processes and tool capabilities.Monitor and gain
clarification (as needed) for segmentation requests and raise
concerns around contact segmentation overlap.Serve as a member of
the Wrike Governance Committee.ZoomInfoAssist with training
globally related to SalesOS.Create and monitor Audiences and
Workflows tied to all Analytical Marketing programs.Manage and
monitor user licensing.ConversicaManage setup and maintenance of AI
Assistant configuration.Continuously review AI conversations for
accuracy and success performance.Marketing Analytics
ProgramsRequest intake coordination for ZoomInfo and Marketing
Automation tool development needs.Develop and validate ZoomInfo
Audience definitions and related workflows.Perform roadmap
management to ensure coordination with other
activities.AnalyticsOwn ongoing and ad hoc reporting related to
systems use, benefits, gap/deficiencies, areas to bring
improvement.Collaborate with Marketing Automation and Digital teams
to ensure accurate reporting, tracking, and monitoring of
campaigns.Assisting with budget management and renewals across the
MarTech stack owned by the Marketing Operations team.Minimum
Requirements:Bachelor's degree or equivalent work experienceMinimum
of 6 years' experience in a marketing operations/marketing
management roleStrong understanding of the marketing execution
lifecycle: from ideation to launchAbility to be task, detail and
execution orientedStrong understating of the B2B technology,
marketing and sales frameworkExperience in Marketing analytics
models such as: ROI models, Attribution models, Mixed Media models,
etc.Experience in working with, presenting, and communicating to
senior business leadersStrong verbal and written communication
skillsStrong presentation skillsAbility to be confident and
collaborativeHas a passion for trying new ideas, approaches,
etc.Successful completion of a background screening process
including, but not limited to, employment verifications, criminal
search, OFAC, SS Verification, as well as credit and drug
screening, where applicable and in accordance with federal and
local regulations#LI-KD1MIN: $95KMAX: $105KVerint Systems Inc. is
committed to maintaining a workplace free from discrimination,
retaliation, and sexual and any other form of harassment. Verint
has a zero-tolerance policy against any form of discrimination,
retaliation, or harassment including sexual harassment or any other
form of harassment, based on one's race (including but not limited
to natural hair, hair texture, hair type and protective
hairstyles), color, religion, national origin, or sex, pregnancy
(including childbirth and medical conditions related to pregnancy,
childbirth or breastfeeding), sex stereotyping, (including
assumptions about a person's behavior or appearance, gender roles,
gender identity, gender expression including gender dysphoria, or
transgender status), disability, alienage or citizenship or
immigration status, marital status, creed, genetic information,
predisposition or carrier status, sexual orientation, military or
Veteran status, political affiliation, familial status, caregiver
status, status as a victim of domestic violence, unemployment
status, natural hairstyles, sexual and other reproductive health
decision-making, or any other classification or characteristic
protected by applicable federal, state or local laws (collectively,
"Protected Characteristics"), will not be tolerated. This policy
applies to all terms and conditions of employment including but not
limited to hiring, placement, promotion, compensation, training,
leave of absence or termination.For US Applicants_2024 Benefits
Offering
(https://fa-epcb-dev1-saasfaprod1.fa.ocs.oraclecloud.com/fscmUI/faces/AtkTopicContentQuickPreview?TopicId=300000160018102&Title=Verint+2024+Benefits)_
Keywords: Verint Systems, Cheyenne , MARKETING OPERATIONS SR. MANAGER, Executive , Denver, Wyoming
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